Conference Marketing Lead and Collateral Designer
Interventions: A Scout Conference
I was the Marketing Lead on Scout's pilot design conference, Interventions from Fall 2017 - Spring 2018. I created & executed our marketing plan, wrote our brand voice guidelines and copy, and served as one of the team's designers. In the spring I took over creative direction as well! I had the amazing opportunity to shape both the voice and visual identity of the conference, and it has been one of my favorite projects to date. Check out our website: interventions.design.
social media assets
From conception to execution, I created a series of stop motion gifs for social media announcements and emails. The interaction in each gif is specific to the conference speaker or panel. It was really important for each gif to have an action and result, to tie into the conference exploration of the intentions and consequences of design.
The photos were shot in a studio and then brought into photoshop to create frame animations.
One of the speaker announcements
Some email banners
other social assets
I created posters specific to our speakers and panels, to generate buzz about the conference happenings